How does a visitor get a tracking cookie?
Visitors are tracked anonymously with a tracking cookie before becoming contacts. HubSpot can then associate their website activity on the tracking cookie with their contact record in two ways:
- The visitor fills out a HubSpot form.
- The visitor clicks through a HubSpot Marketing email leading them to a HubSpot page or to a non-HubSpot page with the HubSpot tracking code installed.
Additionally, you can use the tracking code API to track visitors to your site.
Until the visitor performs one of the conversions above, HubSpot doesn’t know who the visitor is or what lists the visitor’s contact record is part of. Therefore, if you have a contact that hasn’t converted yet, they won’t see your chat widget even if they’re a contact in your database or a member of the list you’re targeting to.